Proposed Prima Radio Network Campaign

Propsoed to the following network:

• 988
• Red Fm
• Suria
• Capital FM

 Option 1: (A total of 30 sec)

Propose 20 second on Emotional Attention Grabbing Campaign

• Story base
• Reflect on how the emotions flows after someone lost someone who’s everything to them

Proposed 10 second on Community Message Sponsor Mentioning

• This is a community message sponsored to you by ______________________

Option 2:

Morning & Evening Rush Hour session Proposed Topics

• Eat Healthy, Stay Active
• Promote the sports especially cycling benefits to one’s health
• Cycling being a sport which is growing in fast pace
• Talk about what cycling can bring someone to go somewhere whereby someone will never even drive their cars to
• After expose to the world of cycling, can change people’s perspective of loving the greenery nature
• Discuss about what have we learned through Cycling Experience
• Different people talks about how they get into and involve into World of Cycling
• Encourage driving and cycling courtesy to one another
• Optional to bring in family members of deceased cyclists whom have lost their precious lives on the road, discuss how they felt and urge everyone whom are listening, to “Share our Road”
• Bring in cycling celebrities ie. Azizul personnel like that to discuss his practices, lifestyles and glory for winning for Malaysia and encourage more people to take up the sport and urging drivers to give way to “Share our Roads”