Long Term Advertising Plans: base on 4 Pillars

1) BILLBOARDS ADVERTISING:

·         Why: We hope billboard will have an impact on the way motorists view cyclists, hopefully make them more careful around cyclists.

·         How: Determine Locations with Quotations with Billboard Companies, discuss discounted price or full / partial sponsorships from billboard companies or corporations.

·         When: May start from October 2012 (1/2 year planning and seeking sponsorships from April 2012 onwards)

·         Target one year from April 2012 onwards; hence March 2013 to be exact, all depend on how much funding we could generate in the shortest period of time.

Adam Little Foundation Billboard Idea

Digital Billboard Awareness Announcement

2) PUBLIC SERVICE ANNOUNCEMENT ON RADIO STATIONS + TV: 

·         Why: We hope Radio and TV will be able to reach the awareness message out in a faster way with creative and emotional tactical campaign will generate more interest in the public.

·         How: Determine which Commercial Radio Stations like prima Radio Network whom has the wide range of sister stations to target for all languages, Target in Prime hours, propose 20 sec emotional ad + 10 sec public service announcement message, sponsored by corporations.

·         How: For Radio & TV community Ads production, locate suitable directors and producers whom support the campaign and able to do for free and make necessary Astro connections to be aired.

·         When: May start to be on air by May 2012 if non-peak hours are free, if need to paid then start from October 2012, same time as Billboard Ads starts.

·         Target one year from April 2012 onwards; hence March 2013 to be exact, all depend on how much funding we could generate in the shortest period of time.

3) Planning with Authorities and Legislations:

·        Seeking Legal Advise Support. If you are able to provide us with legal advises, please kindly contact us at ShareOurRoadsMalaysia@gmail.com